Barber Gale Group

About Barber Gale Group

BarberGale provides sustainable brand development and graphic design solutions for companies that market environmentally-positive products, services and corporate values.

So what exactly is a sustainable brand?

It is a brand that seeks triple bottom line returns by focusing on social, environmental and economic prosperity. It is a brand fueled with integrity, and that resonates with authenticity. It is a brand that can become a bonfire, easily attracting relationships and customer/advocates who in turn gather kindling (new customers/advocates), so to speak, to fuel the brand's bonfire of awareness.

The power of a sustainable brand lies in its promise: to enlighten, engage, and enrich the brand experience for shareholders and stakeholders alike.

The Change We Seek®

We seek the opportunity to team with like-minded organizations to responsibly build the power of their brands toward a more just, equitable and sustainable world.

As brand designers, being a certified B Corporation allows us to build relationships with those very organizations which share our values and goals. And it supports our intentions to live well and smarter, and work well and smarter, so that we all become designers of a very different kind of world for the generations to come.

With this bigger picture in mind, we apply our passion and experience to craft brands that are relevant, with messages that truly resonate, supported by images and graphics that solve problems. We consider the life-cycle of the materials we specify, and patronize those who also consider each domain of the triple bottom line in their business models.

 

Barber Gale Group

  • Industry: Marketing & Communications Services
  • Product/Services: branding, marketing, graphic design
  • Location: Pottstown, PA
  • http://www.barbergale.com

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Summary:

Certified: November 2009
  Points Earned % Points Available
Accountability » 8.2 61%
Employees » 17.4 52%
Consumers » 34.4 51%
Community » 30.4 42%
Environment » 10.9 81%
Composite B Score 101.3 57%
  • >80 out of 200 is eligible for certification
  • >60% points available = Area of excellence

Highlights:

From B Impact Assessment

Environment: >51% office supplies come from recycled materials, >10% carbon inventory offset, 100% energy from renewable sources

Employees: 100% individual/family health insurance premiums covered, 6+ weeks maternity leave, >50% of employees are women

Community: >50% ownership in same community as 2/3 of workforce, >60% expenditures directed toward local suppliers, >50% customers local, >10% suppliers in low-income communities, >5% net profits given to charitable organizations