About Detour Agency
Detour's mission is to support products, services and causes which provide a positive impact in a Hispanic public and the world by advocating their messages in a creative and efficient way. We are a team of truly philanthropic advertising professionals who believe that creative ideas can change the world for the better; ideas that invite audiences to drive on roads less traveled in order to bring the best out of our current world.
The values advanced by B Lab and B Corporations are ones that are important to us and also to our stakeholders. By becoming a B Corporation, we are better able to broadcast our commitment to those values and hopefully set an example of social and environmental responsibility in our community.
Our current world is in desperate need of consciousness. It is time to take a new direction, one in which our basic guiding tenets are love, compassion, togetherness and honesty. We are going to do our best to make ideas capable of seeding beneficial and positive changes to our communities and environment. Detour shows the world new ways of fostering peace and harmony, including our coexistence with each other and the planet on which we depend.
The Change We Seek®
We introduce social and environmental responsible brands to the Hispanic Community.
Detour Agency, Inc.
- Industry: Advertising Agencies
- Product/Services: Communications, Marketing and Advertising Service
- Location: Irvine, CA
- http://www.detouragency.org
Summary:
Certified: May 2009| Points Earned | % Points Available | |
|---|---|---|
| Environment » | 8.1 | 51% |
| Employees » | ||
| Community » | 74.4 | 84% |
| Consumers » | 32 | 40% |
| Leadership » | 16 | 100% |
| Composite B Score | 130.5 | 69% |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
2008 B Impact ReportEnvironment: >51% of office materials come from recycled materials
Community: >20% of expenditures directed toward local suppliers, >15% of suppliers located in low-income communities, >50% of net profits given to charitable institutions

