B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Feelgoodz
Feelgoodz LLC is a triple bottom line company that markets and distributes natural footwear. Their flagship product, Feelgoodz, are the world's most comfortable flip-flops. Made from 5L steamed latex in Thailand, their product uses 70% more rubber than any other brand on the market. In addition to being dyed naturally, the product is recyclable and biodegradable.
As a social enterprise, it is vital that our business's core values remain true as we facilitate growth. It is also important to educate consumers on ways to build a responsible company. We wanted to become a B Corporation to ensure that our values remain intact and that we spread this new kind of business to the world.
Feelgoodz's retail at $19.99, and their distribution strategy is to target the ever-growing and progressive socially responsible, eco-conscious market. They have partnered with organizations such as Ashoka, Pencils of Promise, TransFair USA, and UniquEco-Designs. They run flip-flop upcycling campaigns, education campaigns, and eco-tourism adventures.
The Change We Seek®
Feelgoodz seeks to become a global leader in conscious capitalism through sales of all natural, ethically sourced, comfortable footwear and through partnerships with value-aligned organizations.
• Feelgoodz is committed to creating a sustainable business, and we believe in steppin' easy as we walk the Earth. We use biodegradable natural rubber. We use recycled paper and recycled flop hangers. We're not environmentalists, but we're doing our part. And our contribution of 1% for the Planet enables us to support environmental organizations worldwide.
• We are started this business with a ground-level ethos of treating your entire supply chain, from farm to flop, with responsibility, ethics, and consciousness. We use the Materials Economy to guide our business decisions.
• We believe in a zero flip-flop waste world. We believe every child deserves a high-class education. We believe we shape ourselves through travel. And we believe in steppin' easy while we do it!
Feelgoodz
- Industry: Apparel & Footwear
- Product/Services: Natural Rubber Flip-Flops
- Location: New Orleans, LA
- http://www.feelgoodz.com
Summary:
Certified: March 2009| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 22.6 | 75% |
| Employees » | ||
| Consumers » | 19 | 25% |
| Community » | 32.6 | 41% |
| Environment » | 5.9 | 39% |
| Composite B Score | 80.1 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: Up to 25% reycled office supplies; up to 5% renewable energy
Community: >25% of suppliers located in low-income communities; 3% of profits donated to Ashoka; >10% of profits donated to charitable organizations