About Feelgoodz

Feelgoodz LLC is a lifestyle brand built upon a unique triple bottom line business model of ‘People, Planet, Phitsanulok.' We plan to use sales of eco-friendly products as a pathway to creating positive social change in Thailand and, one day, beyond. Our very first product, the eco-friendly flip-flop, is marketed as the most comfortable rubber flip-flop in the world. Made from all natural latex in Thailand, our brand uses 70% more rubber than any other brand on the market. In addition to being dyed naturally, the product is recyclable and biodegradable.

As a social enterprise, it is vital that our business's core values remain true as we facilitate growth. It is also important to educate consumers on ways to build a responsible company. We wanted to become a B Corporation to ensure that our values remain intact and that we spread this new kind of business to the world.

Our feelgoodz retail at $19.99, and our distribution strategy is to target the ever-growing and progressive socially responsible, eco-conscious market. Feelgoodz has formed a one-of-a-kind partnership with Ashoka.org to funnel 3% of yearly revenues (1% for the People, 1% for the Planet, 1% for Phitsanulok) to creating fair trade, environmental, and micro-finance programs in Thailand. Feelgoodz implements a cause-related marketing strategy based upon steppin' easy and feelin' good in life.

The Change We Seek®

Feelgoodz seeks to become a global leader in conscious capitalism through sales of all natural, ethically sourced, comfortable flip-flops and through partnerships with value-aligned organizations.

• Feelgoodz is committed to creating a sustainable business, and we believe in steppin’ easy as we walk the Earth. We use biodegradable natural rubber. We use recycled paper and recycled flop hangers. We’re not environmentalists, but we’re doing our part. And our contribution of 1% for the Planet enables us to support environmental organizations worldwide.

• The main reason we started this business was to give back to the people of Thailand. It is imperative that our Thai employees are treated fairly. We don’t condone child labor. We demand fair wages. We expect proper working conditions. Currently, there are no natural rubber fair trade programs set in place, and therein lies part of our cause. It’ll take us a while, but we aim to create the necessary systems and processes to implement a Fair Trade Natural Rubber Program in Thailand. We are working with TransFair UA to be the first FT Certified Rubber Product in America!

• Another part of our mission is to strengthen the communities in Thailand, especially in Phitsanulok. We plan to develop an infrastructure that focuses on creating and sustaining healthy economies for the people in Southeast Asia. It is a long term, lofty goal, but it reminds us why we started this Feelgoodz in the first place.

Feelgoodz

• Industry: Textile - Apparel Footwear & Accessories
• Product/Services: Natural Rubber Flip-Flops
• Location: New Orleans, LA
• http://www.feelgoodz.com