About Good for Business
Entering their second decade, Good for Business was founded upon an unrelenting passion to create world-improving communications. They believe communications to be the most powerful force in the world today and they want to do their part to make it a force for good.
We became a B Corp to be part of a thriving community of businesses genuinely committed to using the power of business to solve social and environmental problems.
They've championed everything from safe sex and safe deposit boxes to light pizza and lighting for Broadway to banking in your pajamas and investing in third world countries. They've developed campaigns for everything from AIDS Awareness (on display in the Smithsonian), Crack (rolled out Nationally at a grassroots level), Illiteracy and At-Risk-Youth to World Hunger, Domestic Violence, Teen Pregnancy, Global Tolerance and International Cooperation. They've partnered with Nobel-Prize winning organizations and groups who couldn't afford to pay their heating bill. They've helped businesses marketing power bars to wind power build their core values and beliefs into truthful brand building and insightful strategies. And they've helped build partnerships between feed-the-world's-poor non-profits and corporate giants and against-the-ropes victim awareness programs and household brand names. They don't see profits as ends unto themselves but rather as the fuel for making the world a better place. Whether they are devoting our talents and imaginations in New Zealand or New England, they believe an organization or business isn't just a brand to be built, but a cause to be believed inTM.
The Change We Seek®
• Their mission is to dedicate their talents and imaginations to the creation of meaningful communications that make a positive difference. They envision a peaceful and understanding world, thanks in part, to the communications they help create.
• They're devoted to a more perfect union between meaningful and mindful marketing. They see a world of communication free from the slick and manipulative. They see citizens emancipated from messaging that ‘dumbs us down' and glorifies inadequacy and want. Their focus upon true words and images that bring out the best in us will help make this vision real.
Good for Business
- Industry: Marketing & Communications Services
- Location: Madison, WI
- http://www.goodforbusiness.com
Summary:
Certified: January 2010| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 6.8 | 64% |
| Employees » | 27.1 | 79% |
| Consumers » | 40.9 | 60% |
| Community » | 23.1 | 31% |
| Environment » | 9.7 | 81% |
| Composite B Score | 107.6 | 63% |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
2008 B Impact ReportEnvironment: >25% of office supplies come from recycled materials, >50% of carbon inventory offset, Policy to minimize travel, >50% of energy comes from renewable sources
Employees: 100% individual/family health insurance premiums covered, 6+ weeks maternity leave
Community: >50% of ownership in same community as 2/3 of workforce, >60% of expenditures directed toward local suppliers, >15% of suppliers in low-income communities
Consumers: 100% of services help increase the flow of capital to purpose driven enterprises
