iContact

iContact is a provider of email marketing software that helps small and medium-sized businesses and non-profits to easily create, publish and track email newsletters and surveys. Their goal is to help their customers communicate more effectively so that they can better serve their customers and communities.

We believe in measurement and transparency, and B Corp status is a tangible and clear expression of our commitment to social and environmental responsibility. We see B Corp certification as a benchmark for evaluating our performance and a guide for ways we can do better. We want to support the development of this new ecosystem of socially-motivated businesses that we hope will encourage existing businesses to improve their TBL performance and entrepreneurs to launch new businesses with a TBL vision in mind!

iContact believes that the purpose of business is to solve human problems. Although iContact is a Software as a Service (SaaS) firm, their vision is quite human: “Build a Great Global Company Based in North Carolina for their Customers, Employees and Community”. Delivering a quality product to their customers, taking care of their employees and giving back to their community are inseparable from their financial goals.

The Change We Seek™

We envision a world where all businesses focus on the triple-bottom line and where all non-profits adopt technology and management practices that help them magnify their impact. By setting an example with our own performance and by supporting non-profits to improve their performance, iContact aims to be an industry leader in promoting blended-value business models.

Our social and environmental mission is encapsulated in our value of “Making a Positive Wake”, which drives us to give back to our community, build up our people, and minimize our impact on the environment. To be successful and sustainable, we believe a company must be willing to institutionalize commitments based on its values.

• Community impact: iContact’s 4-1s program sets goals for the company to give back to and build up its community.
1. Provide 1% of product for free to non-profits in North Carolina
2. Set aside 1% of employee time for volunteering: employees get 2.5 paid days off per year to volunteer in the community
3. Donate 1% of payroll to charity
4. Set up a foundation with 1% of iContact equity

• Employees: we are proud of our work culture which is stimulating, quirky and fun. Our team members are engaged in making the company better for our customers, and are intimately involved in fostering the company’s TBL. For example, an employee “Changemakers” group develops pro bono workshops for non-profits and brainstorms ways that iContact can improve its operations.

• Environmental impact: : iContact is committed to a “measure, reduce, offset, report” philosophy for all of the materials and energy we consume. We set annual goals in the areas of energy use, travel, waste and procurement, monitor and measure our progress against those goals, and report our performance to employees, our Board and the general public.

iContact Corporation

• Industry: IT Software & Services
• Product/Services: Email Marketing Software
• Location: Morrisville, NC
• Ownership: Private
• http://www.icontact.com