About Pura Vida Coffee
Pura Vida Coffee sells 100% organic, fair trade and shade grown coffee and a full line of sustainable beverages to individual and institutional customers throughout the US.
We believe that companies can be both 'tough-minded and tender-hearted', integrating the discipline and rigor of a for-profit with the heart and soul of a mission-driven non-profit organization. We believe that there is a 'new sector' forming and want to be in on the ground floor!
The mission of Pura Vida is to Create Good™ by using business to empower producers, motivate consumers, inspire business leaders, and, ultimately, serve the poor. By utilizing every facet of our company—capital structure, governance, employee recruitment, product sourcing, marketing and sales—to achieve social outcomes, we can demonstrate that the worlds of business and charity can not only co-exist, but can thrive on one another.
The Change We Seek™
The mission of Pura Vida is to bring compassion and capitalism together in order to "Create Good™" for children living in coffee communities around the world.
• Pura Vida seeks to provide all of its coffee farmers enjoy a fair wage and can support a family. To accomplish that goal, we only buy and sell 100% Fair Trade coffee, which ensures that our workers are treated fairly and that their land is preserved naturally.
• We also make sure that we are active in the communities where our coffee is grown. Pura Vida operates programs for at-risk children through the sale of products and the financial support of customers and partners. We work in partnership with local non-profit agencies to provide educational opportunity and nurture physical health, confidence, character, and strength of spirit.
• All of our coffee is organic and shade-grown, which means that every bean we harvest is as pure as it can possibly be. Growing our coffee in the shade preserves the nutrients and minerals found in coffee beans, and our organic status affirms that we let our plants grow naturally without any added hormones.
Founding B Corporation
Pura Vida Coffee
- Industry: Beverages - Brewers
- Product/Services: coffee and related beverage
- Location: Seattle, WA
- http://www.puravidacoffee.com
Summary:
Certified: June 2007| Points Earned | % Points Available | |
|---|---|---|
| Environment » | 10.6 | 32% |
| Employees » | 28.7 | 62% |
| Community » | 16.7 | 35% |
| Consumers » | 31.6 | 60% |
| Leadership » | 15.8 | 75% |
| Composite B Score | 103.4 | 53% |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
2008 B Impact ReportEnvironment: >75% recycled office materials; >25% carbon inventory reduced through purchase of certified carbon credits
Employees: >40% women employees; all employees paid living wage; 100% individual health care premiums covered by company
Conmmunity: >20% expenditures directed toward local suppliers; >25% suppliers located in low-income communities; >10% employees work in low-income communities; >75% employees participate in company-wide community service days; >5% of net profits given to charitable organizations
Consumers: member of the Fair Labor Association, Fair Trade, and USDA Certified
Videos
• Pura Vida TV Go»
• Pura Vida on PBS with Jim Lehrer Go»
Projects That Create Good™
• Pura Vida Coffees Charity Go»
• Costa Rica: Funda Vida Go»
• Ethiopia: Project Mercy Go»
• Guatemala: Fotokids Go»
• Guatemala: Santa Anita Go»
• Guatemala: Tzanchaj Go»
• Nicaragua: El Porvenir Go»
• Peru: Refuge of Hope Go»
Blogs/Feeds
• Pura Vida Coffee Blog Go»
