About The Clarity Project
The Clarity Project is a fair jewelry social enterprise dedicated to improving the quality of life for miners and their communities. What started as friends looking for a personal solution transformed into a much larger effort with the potential for great impact. Our goals are threefold: (1) Source the most fair diamonds and use reclaimed metals to create beautiful, timeless jewelry to match the top jewelers; (2) Support miners and their communities by investing 100% of our profits into non-profit organizations that build schools, champion education, and rehabilitate abandoned mines; and (3) Create a new type of business that makes accomplishing our first two goals possible.
One of our core goals is to grow a business that enables us to create and sell beautiful jewelry, and improve the lives of miners and their communities—business for good. B Corporation unites businesses around this shared vision. We became a B Corporation to formalize our commitment to these ideals, and to be included in a group of companies that we respect tremendously.
We’re part of creating an emerging market of honest luxury and shameless elegance. We, The Clarity Project, promise the same honesty, determination, constant improvement, and care that we demand for ourselves.
The Change We Seek®
For too long, couples have felt concerned that their engagement ring decision might contribute to a corrupt and harmful system. They couldn't find a ring that combined their sense of style with their values. For too long, miners have been overlooked while their hard earned dollars are funneled into the wrong hands. There is clearly another way. We seek to fulfill the potential of this alternate path.
• We seek to create a scenario that benefits all stakeholders.
• We seek to demonstrate that one doesn’t have to compromise on the quality and beauty of a ring to ensure the safety and livelihood of the workers. For that reason, we invest all of our profits back into the communities in which our miners live.
• We seek to redefine the value of a diamond, translating a non-essential item into a more prosperous future. We educate our consumers about the impact of their jewelry purchases and the importance of fair diamonds.
The Clarity Project
- Industry: Other
- Product/Services: Fair Jewelry
- Location: Santa Clara, CA
- http://www.the-clarity-project.com
Summary:
Certified: July 2009| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 16 | 100% |
| Employees » | ||
| Consumers » | 32 | 40% |
| Community » | 80.7 | 92% |
| Environment » | 9.5 | 59% |
| Composite B Score | 138.2 | 73% |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentEnvironment: >75% of office supplies come from recycled materials
>5% of energy comes from renewable sources
Community: >20% of expenditures are directed toward local suppliers, >50% of customers are local, >25% of suppliers located in low income communities, >50% of net profits given to charitable organizations
