B Movement Builders
For almost five years, the B Movement Builders program ran as a collaborative coalition program that catalyzed the global movement of business as a force for good.
As we launch B Lab’s new standards, we’re transforming many of our processes and programs. This includes a decision to retire the B Movement Builder program in its current form. Established from September 2020 to March 2025, this program was designed for multinational companies (MNCs) with at least $1B in annual revenue, creating a pathway to start their journey towards becoming certified B Corps and deliver real, transformational impact.
We continue to recognise the impact of big business in delivering on B Lab’s Theory of Change and multinationals must continue working to address the compounding crises facing our world — from climate change to wealth inequality. B Lab is excited to be working on new future-fit products and programs and will share more details in late 2025.
Celebrating the achievements of the B Movement Builders Program (2020-2025)
Bolstered by customized support from the B Movement Builders program, participating companies made credible commitments, identified opportunities for scalable collaboration, and worked internally to affect impactful transformation, accelerating systems change through business behavior and culture. B Movement Builders received guidance from Danone and Natura&Co who served as mentors.
We’re excited to share that among the companies that participated in the program, several aim to have achieve full group certification in 2025, with others following in 2026.
The participants companies while in the program advanced or achieved the following:
Use of the B Impact Assessment to measure performance: All B Movement Builders have been measuring and managing social & environmental performance with the B Impact Assessment. Some companies have achieved B Corp certification for the majority of their business.
Set and Pursue aspirational Goals: B Movement Builders have established aspirational improvement goals linked to SDGs, which have been approved by B Lab’s independent Multinational Subcommittee of the Standards Advisory Council.
Joint Collective Action and participation in education sessions: All B Movement Builders have been attending and contributing to learning sessions related to material topics. Similarly they have joined collective actions in support of the movement.
Stakeholder Governance: B Movement Builders have worked on creating a common understanding of Stakeholder Governance and have been engaging to advance knowledge to consider all stakeholders in the decision making process.
Supporting the B Corp Movement: All B Movement Builders have supported the B Corp Movement in multiple ways such: support local events, engage in global or local speaking opportunities, develop case studies, support on academic research and much more.