B Impact Report

Logo for Athleta


Certified Since: March, 2018
Location: San Francisco, California, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Athleta creates versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls to reach their limitless potential. Founded in 1998, Athleta integrates performance and technical features across its collection to carry a woman through her life in motion – from yoga and training to commute and travel. In 2016 the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS).

Athleta’s Power of She campaign and brand experience celebrate inclusivity and the power of women and girls uplifting one another. Through the Gap Inc. P.A.C.E. program and Fair Trade U.S.A., the brand supports programs directly impacting the lives of the majority-female workers creating its apparel. Additionally, 40% of Athleta apparel is made of recycled and sustainable materials, tracking to its goal of 80% by 2020. Athleta also offers thousands of free fitness and wellness events each year and in 2017 supported nearly 10,000 hours of employee volunteering in the community.

Hill City* is also excited to be part of the B Corp community. Hill City is a men’s performance lifestyle brand that offers product from true train to lifestyle wear. Every product has performance qualities like moisture wicking, water repellent, hidden pockets, stretch and is made sustainably.

*Hill City is a brand within Athleta that has been reviewed and independently meets the performance requirement for certification and therefore is allowed to use the Certified B Corp logo and other associated Intellectual Property.

Impact Area Scoresinfo_outline