B Impact Report

Logo for Beautycounter


Beauty Products and Environmental Health Education
Certified Since: March, 2013
Location: Santa Monica, California, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have stood largely unchanged since 1938. The company delivers on its mission “to get safer products into the hands of everyone” through educating families on how best to avoid harmful ingredients in personal care products, offering safer high-performing products for the whole family and advocating for more health protective laws in Washington D.C.

Beautycounter develops and distributes nearly 150 products across skin care, color cosmetics, kids, baby and personal care collections. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through 25,000+ Consultants across North America, online at Beautycounter.com, and through strategic partnerships including J.Crew, a limited-edition collection with Target, and a pop-up shop on Nantucket Island.

Impact Area Scoresinfo_outline

Previous Overall B Impact Scores