B Impact Report

Logo for Better Way Designs

Better Way Designs

Direct Marketing (Party Plan) plus Retail Store and coffee shop
Certified Since: June, 2012
Location: Zeeland, Michigan, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Better Way Imports, a member of the Fair Trade Federation, seeks to partner with organizations that are working to end sex trafficking. Through the import and sale of quality, fair-trade products made by these partner organizations, BWI gives them access to the North American market they would not otherwise have. This enables these organizations to provide marginalized individuals in their communities with the opportunity to earn a living wage, and to provide those people real, meaningful, and permanent employment. It is a dignified way out of the trap of sex trafficking many of them have been rescued from, or could otherwise fall into. Better Way Imports is focused on working to end human trafficking through providing economic opportunities to individuals in third world countries. They believe that building a business relationship with their partner organizations in a long-term, sustainable way is the best avenue for fighting this issue around the world. They use capitalism/business to provide dignity to all people, created equal, as the answer to the problem of poverty and human trafficking - they give these women access to international markets they would otherwise have no opportunity to participate in and this in turn provides for their livelihood.

Impact Area Scoresinfo_outline

Previous Overall B Impact Scores