B Impact Report

Logo for bigtruck®


Certified Since: March, 2018
Location: Truckee, California, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

bigtruck® got its start making a simple yet symbolic beacon of California Mountain Life: the trucker hat. But they’re about far more than just a hat. The brand represents an outdoor counterculture that could only exist in the mountains of California. bigtruck® was hatched to celebrate this place and the people who give it its irreverently adventurous spirit.

bigtruck®, the California Mountain Company.

We believe in that a company’s success should be measured on much more than just annual revenue. Becoming a Certified B Corp is an important milestone in bigtruck’s evolution. It is highly transparent way to be held accountable to our long-term commitments to our community, employees, customers and the environment.

“By becoming a Benefit Corporation, we are elevating our mission goals to sustain the people and places that sustain us through social, governance and environmental best practices,” says Bill Sinoff, General Manager. “We are thrilled to be a Certified B Corporation® and look forward to being a part of the global movement that is redefining what it means to be successful in the business world.”

Impact Area Scoresinfo_outline