B Impact Report

Logo for Conscious Brands

Conscious Brands

Activating businesses to be fit for the future
Certified Since: January, 2010
Location: Calgary, Alberta, Canada
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

97.1

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Conscious Brands is a firm that helps purpose-driven businesses be fit for the future. Since 2006, they have worked with leaders of the leaders including several B Corps such as Guayaki, Manitoba Harvest, Nature's Fare Markets, Fiddlehead Health and Nutrition and more. For these companies and the non-B Corps they have supported them be more conscious and discerning about their interconnected impact on individuals, teams, organizations, communities, society and the biosphere. These projects increase loyalty of employees and consumers, further strengthen brand/reputation and continue to make strong ROI (using business as a force for good).

In working with leaders of leaders Conscious Brands also hosts a successful collaborative leadership development program called Spiral Table. This program brings these leaders together in a format where they can be vulnerable as a person and as a business so as to consciously grow as a leader and a business. The program is accountability-based and in its 8th year.

Their Mission: To help support the transition or further thriving of 1,000 brands from the old economy to the new economy by 2020.

Impact Area Scoresinfo_outline

Previous Overall B Impact Scores