B Impact Report

Logo for FlipGive


Give-Marketing Platform and Programs
Certified Since: February, 2009
Location: Toronto, Ontario, Canada
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

FlipGive (formerly Better The World) provides a digital platform that connects brands to the $200+ billion fundraising market; converting customers into a sales force to raise money. Credited with the invention of “give marketing”, FlipGive helps brands drive sales and create positive social impact in their communities. Give-marketing is a type of marketing where a company pledges “to give” to a fundraiser in exchange for the fundraisers promoting and selling on the company’s behalf. Current partners include Schwan’s, Nike, Aldo, Indigo, Starbucks, Under Armour, Aimia and other Fortune 1000 brands. The supported fundraisers usually benefit a school, sports club, campus group, local program, an association or charitable organization.

FlipGive is proud to be the first internationally certified B Corporation and shares the B Corp vision of using the power of business to solve social problems.

For more information about how you can start a FlipGive fundraiser, please visit flipgive.com

For Brands & Retailers looking to introduce fundraising or scale up an existing fundraising program, please visit getflipgive.com

Impact Area Scoresinfo_outline

Previous Overall B Impact Scores