B Impact Report

Logo for GoodBrand


Corporate Social Innovation
Certified Since: December, 2015
Location: London, London, United Kingdom
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

GoodBrand is a corporate social innovation consultancy, supporting challenger clients. It is unique in blending business, brand and investment strategy to address and capitalise on the big social and environmental challenges of our time.

GoodBrand is committed to conscious capitalism and a belief that business can be a force for good in the world. B Corp gives us a network of likeminded companies to enable us to be part of a movement for social capitalism and to bring a level of accountability to our social an environmental performance. We aim to be a profitable company but not at any cost. Profit is a marker of efficiency and a reward for effort but this is combined with our joy in creating great ideas with our clients and profit without this joy for us is meaningless.

GoodBrand's ambition is to change the way business creates value through social innovation projects which enable companies to become more efficient in their use of natural resources, especially in water stewardship, and to improve the wellbeing of people in their supply chains.

Impact Area Scoresinfo_outline

Previous Overall B Impact Score