B Impact Report

Logo for Goodwings


Hotel booking platform for conscious leisure and business travellers
Certified Since: January, 2019
Location: Copenhagen, Copenhagen, Denmark
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Goodwings is an impact-driven, Denmark-based hotel booking platform built on partnerships. Instead of wasting vast amounts of money on advertising like the other hotel booking sites, they have a global network of 100 nonprofit partners in +40 countries and they act as their ambassadors and marketing channel, spreading the good news about Goodwings. Their business model enables conscious businesses to get access to wholesale prices on hotels, saving money on travel while supporting people and planet for free. Thereby they aim to be a catalyst for sustainable change and turn the travel industry into a force for good.

Impact Area Scoresinfo_outline