B Impact Report

Logo for Hobé Hosokawa Marketing

Hobé Hosokawa Marketing

Marketing Strategy & Implementation (Graphic Design & Video Production)
Certified Since: June, 2018
Location: Toronto, Ontario, Canada
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Hobé Hosokawa Marketings company prides itself on being part of a new wave of marketer, who is ethical and cares about their clients and the customers they serve. They work with both for-profits and non-profit clients, aligning themselves with the UN’s Sustainable Development Goals, to help guide them in using marketing as a force for change.

Whether you are developing an overarching marketing plan for your organization or a series of stand-alone videos, it all begins with strategy. Their approach is to begin with the upper level analysis, then drill down into Segmentation, Targeting, and Positioning; and finally, identifying the marketing tactics for your campaign.

What's unique about their approach to marketing strategy is that once they’ve identified your target market, they delve deeper into understanding this segment through Consumer Behaviour Theory. In essence, they first analyze the inner psychological workings of what motivates people to make decisions; then they look at external factors such as culture, family, economics, and political influences that may also affect decision-making.

Impact Area Scoresinfo_outline