B Impact Report

Logo for i.d.e.a.


Branding, Advertising, Brand Purpose, PR, Social Media, Digital and Design
Certified Since: July, 2014
Location: San Diego, California, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

i.d.e.a. is an award-winning integrated marketing company that moves people, products and culture through its nine core disciplines: strategy, creative, design, reputation, social media, digital, brand management, media and brand purpose. i.d.e.a. helps brands matter by creating right-sized ideas that live in all the places consumers play, and is dedicated to creating and delivering powerful ideas that are good for business and good for the world.

Not only does i.d.e.a. have an entire department dedicated to brand purpose, but the company uses the power of integrated marketing communications to bring more meaning to peoples’ lives. Indeed, brand purpose isn’t just something i.d.e.a. uncovers and communicates for its brand partners, it’s how the agency lives and works too – as a company, they do their share of good in the world. It’s why i.d.e.a.-ers prepare dinners for homeless teens. It’s why the company grants paid time off for volunteer work and why they use less paper, plastic and energy than the year before.

i.d.e.a. makes it their business to make a difference. They love helping others find their brand purpose so they can share it with the world.

Impact Area Scoresinfo_outline

Previous Overall B Impact Score