B Impact Report

Logo for inKind


Pre-purchased Gift Cards and Marketing
Certified Since: March, 2017
Location: Washington, District of Columbia, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

A local business’s most powerful asset is the connection it has with its community. inKind helps nurture and engage that community in order to grow the business. inKind provides capital to a business in exchange for credit towards the goods and services that business offers. inKind then sells this credit as high dollar gift cards to members of the local community. The business gets to “pay back” the capital simply by doing what it loves to do - servicing customers. The customers get to help out their favorite local business, and earn a little bonus credit along the way.

After owning their own restaurant in DC, the team behind inKind had their eyes opened to how difficult it is for a local business to get fair financing. At their restaurant, they started selling high dollar gift cards. Then realizing that their biggest supporters in the community were happy to get lots of yummy food, rather than cash returns as investors. It worked really well, and so the idea for inKind was born. Not only does the model provide a business with funding, but also targeting customers at the right time can significantly increase their lifetime value, increase check averages or basket sizes and bring in high spending customers.

Impact Area Scoresinfo_outline