B Impact Report

Logo for J.Kraft Group AB

J.Kraft Group AB

Skincare, Haircare, Beauty Saloons and Medical Products
Certified Since: March, 2018
Location: Malmö, Skane, Sweden
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

The market has changed a lot during the last 25 years, and so have we. Traditional ways of marketing and distributing a brand is not as effective as it used to be. Due to the evolution of social media, the new generation consumers are much more aware of their needs before purchasing a product. They are not so easy to influence with traditional advertising. Today you need to interact with the consumers and also the wholesalers on a different level than before.

Kraft Group has four different divisions to fulfill the markets needs on a professional distributor, all with the ambition to be perceived as the most attractive and sustainable partner in its field: Kraft Cosmetics, Kraft Haircare, Kraft Retail, Kraft Medical.

With a carefully selected portfolio of brands we have more than 2000 retailers in Sweden. Each division has its own Sales- and Marketing Directors with a salesforce that covers the whole country. Kraft Group invests a lot in training and education with a high skilled group of educators situated in Stockholm, Gothenburg and Malmö.

Impact Area Scoresinfo_outline