B Impact Report

Logo for Law Office Of Lara Pearson & Brand Geek

Law Office Of Lara Pearson & Brand Geek

Legal services; educational services
Certified Since: February, 2008
Location: Incline Village, Nevada, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Lara Pearson is an intellectual property (IP) attorney who crafts brand protection strategies for soulful social enterprises. Lara began practicing IP law in 1999. After reading Yvon Choiunard's book, "Let My People Go Surfing" in December, 2005, Lara became one of the first few hundred members of 1% for the Planet in January, 2006. By June, 2006 Lara joined the Board of Directors of 1% and by February, 2008 The Law Office of Lara Pearson became one of the world’s first Certified B Corporations. Yay!

Lara’s deep involvement in the social enterprise community enables her to see things other attorneys miss, providing immeasurable value to her clients. For example, Lara once identified infringement on one of her client’s marks and got the infringer to switch brands (cease and desist) before her client even knew of the infringement.

Lara is exceptionally skilled at making intellectual property (IP) law easy and fun. She has a real knack for conveying her knowledge in an engaging and entertaining way that makes complex subject matter not only simple and understandable, but also enjoyable.

Impact Area Scoresinfo_outline

Previous Overall B Impact Scores