B Impact Report

Logo for Maria Farinha Filmes

Maria Farinha Filmes

Film
Certified Since: October, 2013
Location: Pinheiros, Sao Paulo, Brazil
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

98.2

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Maria Farinha Filmes wants to make a difference by changing the way that people see the world. They want to communicate stories through audiovisual media, that inspire positive impact. They works primarily on social and environmental films. For example, their film Way Beyond Weight (2012) deals with childhood obesity. This issue afflicts over 30% of the infant population in Brazil. The film was made available online and reached over one million viewers, besides being utilized to coach Brazilian health and educational professionals. Maria Farinha Filmes also has other projects that involve research in children play, Brazilian culture, and activism that are being produced for TV, cinema and the Internet.

Audiovisual content has shown itself to be a tool of extreme efficiency that possesses great potential power for transformation. Unfortunately, themes necessary to improve humanity are generally treated with less care than commercially driven ones. Maria Farinha explores those themes while always searching for quality and excellence. Also, in the making of Maria Farinha's films, sets are always functioning with social and environmental concerns in mind.

Impact Area Scoresinfo_outline

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