B Impact Report

Logo for Vine Ride

Vine Ride

Wine Tours
Certified Since: June, 2019
Location: Petoskey, Michigan, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Vine Ride is a great example of how all businesses--no matter their size, sector or location--have the potential to be forces for good.

This business is only two people and a passenger van, specializing in small group tours of the Petoskey Wine Region--a beautiful area in northwest Michigan that produces award-winning wines from unique, cold-climate grapes.

Owners Kassia Perpich and Jeff Kozisek could have designed Vine Ride as “just another shuttle service” and called it a day, but they chose to think deeply and creatively about their business impact. By offering wine tours, they aspire to connect wine enthusiasts to each other and to the unique flavors of the Petoskey Wine Region; to reduce traffic, carbon emissions and impaired driving in their community; to preserve small-scale family farming as a viable economic and land conservation strategy; and of course, to show people a good time!

Vine Ride also makes conscientious choices behind the scenes. It purchases most of its wine tour supplies from locally- and/or women-owned businesses, offsets the van's carbon emissions with clean energy investments, recycles and composts most of its waste, and shares its time and treasure with many local charities. A small business with a big impact...cheers to that!

Impact Area Scoresinfo_outline