B Impact Report

Logo for Whole Kids

Whole Kids

Organic food
Certified Since: May, 2013
Location: Melbourne, Victoria, Australia
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Launched in 2005, Whole Kids is AustraliaÕs leading organic food brand providing fun, yummy, healthy snacks for kids. Whole Kids offers a wide range of junk-free, additive-free and allergy-free organic snacks to nourish little oneÕs tummies.

Founded by husband-and-wife team James and Monica Meldrum, Whole Kids is committed to nurturing healthy kids and a healthy world. They believe in ÒunjunkingÓ our food and our lives, and that childhood is a precious time that should be protected, nourished and uncompromised.

Whole Kids is recognised as a leader in the organic food industry having received a number of industry awards for product innovation, quality and sustainable business practices. They only use 100% certified organic ingredients, and work hand-in-glove with organic growers and suppliers to ensure the highest quality for their products.

Whole Kids commits 1% of sales to a non-profit organisation called One Percent for Our Kids to help fund and support projects and programmes to improve the health, environment and social equity of children. Whole Kids also created the Healthy Fundraiser for schools and community groups in response to the rising concerns around childhood obesity and unhealthy school fundraising drives (mostly chocolate and donuts!).

Impact Area Scoresinfo_outline

Previous Overall B Impact Score