Affinity Bridge

Certified B Corporation
Headquarters

British Columbia, Canada

Certified Since

February 2023

Industry

Computer programming services

Sector

Service with Minor Environmental Footprint

Operates In

Canada

Affinity Bridge is a Vancouver-based digital agency that works at the intersection of technology and social impact. Founded in 2005, our team is passionate about amplifying our client’s work through compelling branding, thoughtful user experiences and highly effective websites and apps. We work with purpose-led organizations that include non-profits, environmental groups, Indigenous organizations, educational and healthcare institutions, governments, and social good enterprises from across Canada and around the world. We believe in collaboration over competition, and that by working together, it is possible to elevate communities and move toward the shared goals of equity and justice for all.

Overall B Impact Score

Based on the B Impact assessment, Affinity Bridge earned an overall score of 102.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
102.3
102.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Ethics & Transparency4.0
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 37.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.0
Health, Wellness, & Safety9.0
Career Development6.5
Engagement & Satisfaction8.6

Community 19.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.8
Economic Impact8.3
Civic Engagement & Giving4.3
Supply Chain Management0.5

Environment 3.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate0.0
Water0.0
Land & Life0.0

Customers 27.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.6
+ Support for Underserved/Purpose Driven Enterprises12
+ Serving in Need Populations12.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2023 Overall B Impact Score102.3

Additional Documentation

Affinity Bridge_Transparent Assessment


B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.