BBD Perfect Storm (London) Ltd
London Borough of Islington, United Kingdom
June 2023
Advertising & market research
Service with Minor Environmental Footprint
United Kingdom
Founded 10 years ago, BBD Perfect Storm is the Brand and Cultural Transformation Company. They build and grow world-class brands from which the world benefits. Through their Brand and Cultural Transformation Framework, they work passionately with their clients to develop inward and outward-facing communications, platforms, and activations that transform a brand and organisation's standing in their market. BBD Perfect Storm combines rigorous logic and strategy with insightful creativity to achieve transformational results. In addition to their main branding expertise, they also have three specialist divisions: their New Macho division supports brands to challenge male stereotypes and create healthy depictions of masculinity in the media. The goal of the Health division is to ensure healthcare brands place people back at the centre of their communications. Finally, BBD Perfect Storm Influence position purpose at the forefront of how brands and influencers partner to engage with consumers. With a guiding principle that doing good is good for business, BBD Perfect Storm shape culture rather than merely reflecting it. This is shown through the brands they partner with and the work they create - always seeking to tackle difficult issues, and make a positive impact on the world.
Overall B Impact Score
Governance 20.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 20.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 36.8
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 20.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 6.0
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 4.2
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.