Born Social Limited
London Borough of Hackney, United Kingdom
August 2022
Advertising & market research
Service with Minor Environmental Footprint
United Kingdom
Born Social is a global social media agency that brings social-first thinking to the brands of tomorrow. They have spent the last decade being specialists in the social space and scaling their values-driven culture into a team of over 100 with footprints in London. They have embraced a remote-first culture and hybrid ways of working to enhance team members work/life balance. As a B Corp business they show a serious commitment to people and planet as much as profit and this is apparent in their many and wide ranging cultural and sustainability initiatives, including a well established Inclusion, Diversity & Representation team, giving back one-day to the world and only supplying vegetarian or vegan catering. Recharge days, wellbeing budgets, access to talk therapy, Mental Health First Aiders, flexible holiday and health insurance all form part of how employee wellness is supported. Length of Service is uniquely celebrated with rewards such as career coaching and sabbaticals at key milestones. They are piloting new ideas all the time to give their team what they need to fulfil their potential and deliver their very best work. Born Social is on a mission to set a new benchmark for what it means to be a leading agency in advertising.
Overall B Impact Score
Governance 16.3
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 16.3
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 35.7
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 26.2
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 8.6
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 2.8
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.