Bugaboo

Certified B Corporation
Headquarters

North Holland, Netherlands The

Certified Since

August 2023

Industry

Other retail sale

Sector

Wholesale/Retail

Operates In

Albania,

Andorra,

Australia,

Austria,

Azerbaijan,

Belgium,

Bulgaria,

Canada,

China,

Croatia (Hrvatska),

Cyprus,

Czech Republic,

Denmark,

Estonia,

Finland,

France,

Georgia,

Germany,

Greece,

Hong Kong S.A.R.,

Hungary,

Iceland,

Indonesia,

Ireland,

Israel,

Italy,

Japan,

Jersey,

Kazakhstan,

Latvia,

Lebanon,

Lithuania,

Luxembourg,

Macau S.A.R.,

Malaysia,

Malta,

Monaco,

Netherlands The,

New Zealand,

Norway,

Philippines,

Poland,

Portugal,

Romania,

Russia,

Serbia,

Singapore,

Slovakia,

Slovenia,

South Africa,

South Korea,

Spain,

Sweden,

Switzerland,

Taiwan,

Thailand,

Turkey,

Ukraine,

United Arab Emirates,

United Kingdom,

United States

Amsterdam's iconic parenting brand started a stroller revolution over 20 years ago and hasn't stopped innovating since. Their award-winning strollers and parenting solutions are engineered to be comfortable, durable, and easy to use, allowing families to enjoy what matters to them. Bugaboo believes parenthood has the power to shape the future. That’s why their products are designed with today’s and future generations in mind. To achieve net zero CO2 by 2035, their Push to Zero strategy involves using mass-balanced bio-based materials, introducing circular services, and implementing renewable energy solutions. The B Corp Certification will keep Bugaboo pushing to do even better. Joining this community of purpose-driven businesses is a huge step, and they’re proud to put the B in Bugaboo.

Overall B Impact Score

Based on the B Impact assessment, Bugaboo earned an overall score of 84.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
84.7
84.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.


Workers 26.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.


Community 14.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.


Environment 24.5

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.


Customers 3.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.



Previous Overall B Impact Scores

2023 Overall B Impact Score84.7

Additional Documentation

Bugaboo Transparent Assessments 2023

Bugaboo Disclosure Report 2023

Bugaboo Score Aggregation Methodology & Brand List 2023


B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.