Eco Ocean Care
New South Wales, Australia
May 2024
Personal care products
Manufacturing
Australia
Eco Ocean Haircare, soon to be rebranded as EverCircle, creates high-quality, ocean-friendly haircare products for women. Founded by Jessie, an ocean lover and passionate advocate for the Earth, the brand embraces circular economy principles, offering zero-waste and sustainable products. EverCircle aims to remove barriers, including beauty barriers, that prevent people from connecting with nature. Evidence shows that the more people engage with nature, the more likely they are to care about our planet. Certified as a BCorp, EverCircle demonstrates a strong commitment to social and environmental performance, accountability, and transparency. The brand's transformation from Eco Ocean Haircare into EverCircle represents a deepening of its values and vision, emphasizing not only products but also education and community engagement. Through its tagline, "Where life comes full circle," EverCircle encapsulates the essence of sustainability and circularity, inviting everyone to join in its mission to protect and celebrate our oceans and the environment.
Overall B Impact Score
Governance 16.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 16.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Community 39.0
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 30.4
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 3.3
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.