ECOSTARS ESG AI

Certified B Corporation
Headquarters

Madrid, Spain

Certified Since

May 2023

Industry

Environmental consulting

Sector

Service with Minor Environmental Footprint

Operates In

Afghanistan,

Albania,

Algeria,

Andorra,

Angola,

Anguilla,

Antigua and Barbuda,

Argentina,

Armenia,

Aruba,

Australia,

Austria,

Azerbaijan,

Bahamas The,

Bahrain,

Bangladesh,

Barbados,

Belarus,

Belgium,

Belize,

Benin,

Bermuda,

Bhutan,

Bolivia,

Bosnia and Herzegovina,

Botswana,

Brazil,

Brunei,

Bulgaria,

Burkina Faso,

Burundi,

Cambodia,

Cameroon,

Canada,

Cape Verde,

Cayman Islands,

Central African Republic,

Chad,

Chile,

China,

Colombia,

Comoros,

Congo,

Congo The Democratic Republic Of The,

Cook Islands,

Costa Rica,

Cote D'Ivoire (Ivory Coast),

Croatia (Hrvatska),

Cuba,

Cyprus,

Czech Republic,

Denmark,

Djibouti,

Dominica,

Dominican Republic,

Ecuador,

Egypt,

El Salvador,

Equatorial Guinea,

Eritrea,

Estonia,

Ethiopia,

Fiji Islands,

Finland,

France,

French Guiana,

Gabon,

Gambia,

Georgia,

Germany,

Ghana,

Greece,

Grenada,

Guatemala,

Guernsey and Alderney,

Guinea,

Guinea-Bissau,

Guyana,

Haiti,

Honduras,

Hong Kong S.A.R.,

Hungary,

Iceland,

India,

Indonesia,

Iran,

Iraq,

Ireland,

Israel,

Italy,

Jamaica,

Japan,

Jersey,

Jordan,

Kazakhstan,

Kenya,

Kiribati,

Kosovo,

Kuwait,

Kyrgyzstan,

Laos,

Latvia,

Lebanon,

Lesotho,

Liberia,

Libya,

Liechtenstein,

Lithuania,

Luxembourg,

Macau S.A.R.,

Macedonia,

Madagascar,

Malawi,

Malaysia,

Maldives,

Mali,

Malta,

Man (Isle of),

Marshall Islands,

Mauritania,

Mauritius,

Mexico,

Micronesia,

Moldova,

Monaco,

Mongolia,

Montenegro,

Morocco,

Mozambique,

Myanmar,

Namibia,

Nauru,

Nepal,

Netherlands Antilles,

Netherlands The,

New Zealand,

Nicaragua,

Niger,

Nigeria,

North Korea,

Norway,

Oman,

Pakistan,

Palau,

Panama,

Papua New Guinea,

Paraguay,

Peru,

Philippines,

Poland,

Portugal,

Puerto Rico,

Qatar,

Romania,

Russia,

Rwanda,

Saint Kitts and Nevis,

Saint Lucia,

Saint Vincent and the Grenadines,

Samoa,

San Marino,

Sao Tome and Principe,

Saudi Arabia,

Senegal,

Serbia,

Seychelles,

Sierra Leone,

Singapore,

Slovakia,

Slovenia,

Solomon Islands,

Somalia,

South Africa,

South Korea,

South Sudan,

Spain,

Sri Lanka,

Sudan,

Suriname,

Swaziland,

Sweden,

Switzerland,

Syria,

Taiwan,

Tajikistan,

Tanzania,

Thailand,

Timor-Leste,

Togo,

Tonga,

Trinidad and Tobago,

Tunisia,

Turkey,

Turkmenistan,

Turks And Caicos Islands,

Tuvalu,

Uganda,

Ukraine,

United Arab Emirates,

United Kingdom,

United States,

Uruguay,

Uzbekistan,

Vanuatu,

Venezuela,

Vietnam,

West Bank and Gaza,

Yemen,

Zambia,

Zimbabwe

Ecostars is a globally renowned and UNWTO-awarded sustainability certification program for hotels that has a substantial presence in Europe and the Americas and is experiencing a rapid expansion in Asia, Africa and Middle East. The program’s innovative “21st century evaluation methodology” combines digitalization and objective ESG evaluation by leveraging on cutting-edge technology and statistical analysis to assess quantitative dimensions, supplemented by adherence to Ecostars standards (which are aligned with GSTC standards and the 17 SDGs) for the assessment of qualitative criteria. This dual-pronged approach ensures a comprehensive and rigorous assessment of each hotel’s sustainability impact (presented through a recognition scale of 1 to 5 Ecostars), while simultaneously streamlines the evaluation process and permits a free of charge certification for applying accommodations.

Overall B Impact Score

Based on the B Impact assessment, ECOSTARS ESG AI earned an overall score of 90.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
90.4
90.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 22.8

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement5.1
Ethics & Transparency7.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 28.1

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.8
Health, Wellness, & Safety4.0
Career Development4.3
Engagement & Satisfaction7.8

Community 26.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion9.7
Economic Impact10.7
Civic Engagement & Giving0.5
Supply Chain Management2.2

Environment 9.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate2.5
Water0.8
Land & Life2.5

Customers 3.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4


Previous Overall B Impact Scores

2023 Overall B Impact Score90.4

Additional Documentation

Ecostars certification standards - Sustainability Certification for Hotels


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