Genuine Health

Certified B Corporation
Headquarters

Ontario, Canada

Certified Since

December 2012

Industry

Other/general wholesale trade

Sector

Wholesale/Retail

Operates In

Canada

As pioneers in the industry, Genuine Health has been committed to quality and consciousness in every step of creating the highest quality natural supplements that promote health, beauty and performance from the beginning. Starting with revolutionary formulations based on research proven ingredients, they design innovative products to deliver only the best in efficacy and safety. But it is about more than just the products! They've worked hard to build their vision into a brand synonymous not only with physical and mental well-being, but also with social and environmental awareness and action, by promoting earth-friendly choices and weaving social responsibility into the fabric of the brand and all that they do! Genuine Health has always believed strongly in building a company that operates with a 360 point of view: one that provides people with the highest quality nutritional supplements, but also a company that gives the environment one less footprint, and gives to others in need – through charitable organizations and direct community action. Their founder Stewart Brown’s vision to “leave the planet better than coming in” has woven a spirit of generosity and instigating positive change into the company’s essence which permeates throughout the company.

Overall B Impact Score

Based on the B Impact assessment, Genuine Health earned an overall score of 99.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
99.1
99.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.4
Ethics & Transparency3.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.1

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.3
Health, Wellness, & Safety9.0
Career Development3.0
Engagement & Satisfaction4.7

Community 19.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.5
Economic Impact2.3
Civic Engagement & Giving3.3
Supply Chain Management7.8

Environment 19.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.8
Air & Climate3.3
Water2.0
Land & Life4.8
+ Toxin Reduction / Remediation5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 18.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7
+ Health & Wellness Improvement13.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2024 Overall B Impact Score99.1
2021 Overall B Impact Score92.1
2017 Overall B Impact Score80.8
2014 Overall B Impact Score82.3
2012 Overall B Impact Score86.2

Additional Documentation

Genuine Health Disclosure Report 2024


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