Holie's

Certified B Corporation
Headquarters

North Holland, Netherlands The

Certified Since

October 2020

Industry

Food products

Sector

Wholesale/Retail

Operates In

Belgium,

France,

Germany,

Netherlands The,

United Kingdom

53% of Europeans are overweight and big cereal brands are not helping. They pretend to be healthy, but are full of hidden sugars. The result? A heavier population that leads to more type 2 diabetes, cardiovascular disease and cancer. Healthcare costs due to obesity are estimated at more than €300 billion a year in the EU. We believe that healthy living should be easy and joyful. So in 2018 we set out on a mission to challenge the food industry with a bold, better and healthy cereals and bars alternative. What started as a crazy idea and some serious daydreaming, has grown into an impact-driven adventure in multiple countries. Are you ready to have some fun?

Overall B Impact Score

Based on the B Impact assessment, Holie's earned an overall score of 126.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
126.2
126.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency3.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 28.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.9
Health, Wellness, & Safety7.0
Career Development3.2
Engagement & Satisfaction7.0

Community 49.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.1
Economic Impact6.3
Civic Engagement & Giving6.2
Supply Chain Management5.2
+ Designed to Give24.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 26.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.5
Air & Climate11.1
Water1.1
Land & Life7.9

Customers 4.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0


Previous Overall B Impact Scores

2024 Overall B Impact Score126.2
2020 Overall B Impact Score80.1

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