Los Goodfellas BIC SAS
Cundinamarca Department, Colombia
December 2020
Advertising & market research
Service with Minor Environmental Footprint
Colombia
Los Goodfellas somos nuevos en la independencia, pero recorridos en la publicidad. Buscamos ideas que respondan a los problemas. Como a los problemas no les importan los medios, sino las soluciones, hacemos inbound, outbound, atl, btl, publicidad, contenido, digital, análogo, estrategia, táctica, lo que sea que la idea y el sentido común indiquen que es lo más apropiado para proponer una solución desde lo que mejor conocemos: la comunicación. El mundo enfrenta hoy uno de los mayores desafíos en la historia de la humanidad. Encontrar una solución al cambio climático, la desigualdad y los demás problemas sociales y ambientales causados especialmente por la industrialización descontrolada del último siglo, es una tarea en la que las empresas tienen mucho para aportar. Nos sentimos muy orgullosos de ser la primera agencia de publicidad en Colombia BIC y Empresa B Certificada. Y estamos listos para ayudar a redefinir el sentido del éxito en la economía. We are very proud to be the first BIC and Certified B Company advertising agency in Colombia. And we are ready to help redefine the meaning of success in the economy.
Overall B Impact Score
Governance 22.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 22.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 26.6
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 17.9
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 10.2
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 4.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.