MOYU B.V.

Certified B Corporation
Headquarters

Utrecht, Netherlands The

Certified Since

July 2023

Industry

Paper & paper products

Sector

Wholesale/Retail

Operates In

Austria,

Belgium,

France,

Germany,

Ireland,

Netherlands The,

Sweden,

Switzerland,

United Kingdom

MOYU in a nutshell: erasable stone paper notebooks made to hack away at single-use paper and reforest the planet. Did you know the paper industry is the 3rd industrial polluter responsible for 7% of yearly CO2 and 17% of all deforestation? Last time we checked, 30 football fields of forest are cleared every minute. That’s 15 billion trees a year. Just pause and let it sink for a second. Shocking, we know! That’s why we use 100% recyclable stone paper to reimagine traditional notebooks. MOYUs offer a real pen on paper writing experience, the pages are water and tear resistant and up to 500 times rewritable. MOYU notebooks use no trees, water or bleech and produce 94% less CO2 emmission compared to tree paper notebooks. And because saving natural resources is not enough, we plant a tree for every notebook sold. Our ultimate big green dream: a circular paper industry that helps plant trees instead of cutting them down.

Overall B Impact Score

Based on the B Impact assessment, MOYU B.V. earned an overall score of 88.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
88.8
88.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 12.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.5
Ethics & Transparency1.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 7.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.4
Health, Wellness, & Safety0.0
Career Development1.1
Engagement & Satisfaction3.6

Community 31.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion0.6
Economic Impact3.3
Civic Engagement & Giving1.5
Supply Chain Management2.4
+ Designed to Give21.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 32.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate4.4
Water0.0
Land & Life8.9
+ Resource Conservation15.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.9


Previous Overall B Impact Scores

2023 Overall B Impact Score88.8

Additional Documentation

MOYU Styleguide

Our story


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