mymuesli AG

Certified B Corporation
Headquarters

Bavaria, Germany

Certified Since

August 2023

Industry

Food products

Sector

Manufacturing

Operates In

Austria,

Belgium,

France,

Germany,

Luxembourg,

Netherlands The,

Switzerland

Hello, we are mymuesli! Our story begins in 2007 with the idea of mixing everyone's individual organic muesli online. Who would have thought that this would revolutionize the entire muesli cosmos! What you can find with us today? Versatile organic products that support your individual lifestyle ranging from tasty, healthy and sustainable muesli, to porridge, snacks and tea. We encourage people from all walks of life to love and celebrate their authentic selves by offering food creations that match their uniqueness while respecting the planet. This inspires us to keep coming up with new ideas, because there are so many possibilities. Find out which one best fits you and your lifestyle and diet.

Overall B Impact Score

Based on the B Impact assessment, mymuesli AG earned an overall score of 80.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.2
80.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.6
Ethics & Transparency2.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 21.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.5
Health, Wellness, & Safety6.7
Career Development2.5
Engagement & Satisfaction5.7

Community 14.0

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.8
Economic Impact2.3
Civic Engagement & Giving2.9
Supply Chain Management4.8

Environment 27.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate5.3
Water0.4
Land & Life5.6
+ Toxin Reduction / Remediation12

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.3


Previous Overall B Impact Scores

2023 Overall B Impact Score80.2

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