Ninth Seat

Certified B Corporation
Headquarters

London Borough of Islington, United Kingdom

Certified Since

February 2023

Industry

Other personal services

Sector

Service with Minor Environmental Footprint

Operates In

Australia,

Brazil,

Cambodia,

Canada,

China,

Czech Republic,

France,

Germany,

Iceland,

India,

Indonesia,

Ireland,

Italy,

Mexico,

Pakistan,

Poland,

South Africa,

South Korea,

Spain,

Taiwan,

United Kingdom,

United States,

Vietnam

Ninth Seat is a full service market research agency based in UK and working globally. We are proud to have certified as a BCorp to underline our ethos and culture, of which we are incredibly proud. Our team of passionate and enthusiastic Researchers deliver smart and compelling insight and do so with empathy; for the clients and brand we serve and for our colleagues and partners with whom we collaborate.

Overall B Impact Score

Based on the B Impact assessment, Ninth Seat earned an overall score of 82.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.2
82.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.2
Ethics & Transparency7.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 35.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.9
Health, Wellness, & Safety11.2
Career Development6.1
Engagement & Satisfaction4.4

Community 19.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.9
Economic Impact6.3
Civic Engagement & Giving2.4

Environment 6.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.9
Air & Climate1.8
Water0.2
Land & Life2.2

Customers 2.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.7
+ Support for Underserved/Purpose Driven Enterprises0.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2023 Overall B Impact Score82.2

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