ROSAPARKS, Purpose Branding & Social Impact
Catalonia, Spain
November 2021
Management consultant - for-profits
Service with Minor Environmental Footprint
Spain
BEING A MEANINGFUL BRAND IS NOT ENOUGH TODAY. WE HELP BRANDS TO BE BOTH, PROFITABLE AND TRANSCENDENT. We go beyond the BLA BLA BLA PURPOSE by defining right and solid Brand Purposes and activate them through really creative social impact projects. At ROSAPARKS we are good at creating notorious STORYTELLING together with memorable STORYDOING. Showing that PURPOSE and PROFIT are two sides of the same coin, and that doing good, in addition to demonstrating ethics and commitment, is profitable and measurable. SOMOS LA PRIMERA CONSULTORA CREATIVA DECIDIDA A CAMBIAR EL MUNDO DEL MARKETING Y LA PUBLICIDAD: AYUDAMOS A LAS MARCAS A DEFINIR SU PROPÓSITO Y A ACTIVARLO A TRAVÉS DE PROYECTOS CREATIVOS DE IMPACTO SOCIAL CON UN DOBLE OBJETIVO: HACER EL BIEN Y CONSTRUIR MARCAS RENTABLES Y TRASCENDENTES. Desde ROSAPARKS nos dedicamos a convencer a las marcas que PURPOSE y PROFIT son dos caras de la misma moneda, y que hacer el bien, además de demostrar ética y compromiso, es rentable y medible. ¿Por qué? Porque te conecta en valores con tu target y crea una diferencia con tu competencia imposible de copiar. Ayudamos a las marcas a crear un STORYTELLLING potente y diferencial con un STORYDOING de impacto y memorable.
Overall B Impact Score
Governance 15.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 15.8
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 22.9
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 41.6
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 8.8
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 28.4
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.