Red Paddle Co
Devon, United Kingdom
April 2023
Sports goods
Wholesale/Retail
Australia,
Belarus,
Belgium,
Brunei,
Bulgaria,
Canada,
Chile,
Czech Republic,
Denmark,
Estonia,
Fiji Islands,
Finland,
France,
Germany,
Greece,
Hong Kong S.A.R.,
Hungary,
Ireland,
Israel,
Italy,
Japan,
Jersey,
Latvia,
Lithuania,
Netherlands The,
New Zealand,
Norway,
Poland,
Portugal,
Romania,
Serbia,
Singapore,
Slovenia,
South Korea,
Spain,
Sweden,
Switzerland,
Taiwan,
Ukraine,
United Arab Emirates,
United Kingdom,
United States
Born on the South Devon coast in 2008 with a mission to get more people out on the water, Red creates world leading inflatable paddleboards and premium outdoor kit. From day one, Red's mantra has been to never compromise. With an unflinching commitment to quality and reliable products that last, they believe that when you have the right kit, you can do more, adventure further. As lovers of the great outdoors, Red believes it is critical that they do their part in protecting the planet, oceans, and waterways that Red's products and services depend on. Red state they are not perfect and their policy of 'Taking Steps to be more Responsible' continually challenges the business to progress and improve, and as part of their efforts to be more environmentally responsible they're at the leading edge of progressing outdoor circular products. With boards and change robes sold in over 60 countries worldwide, Red is the true pioneer in the inflatable paddle board market. Loved and used by extreme adventurers, families, SUP schools and 1000's of outdoor retailers around the world, Red's ultimate purpose is to enable and inspire adventures.
Overall B Impact Score
Governance 17.2
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 17.2
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 27.5
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 17.0
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 15.2
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 12.6
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.