The Good Roll

Certified B Corporation
Headquarters

North Holland, Netherlands The

Certified Since

June 2022

Industry

Personal care products

Sector

Wholesale/Retail

Operates In

Belgium,

France,

Germany,

Ghana,

Netherlands The,

United Kingdom

Welcome to The Good Roll – where sustainability meets comfort. We take pride in being your go-to destination for 100% tree-friendly and sustainable toilet paper. Our commitment goes beyond just providing a product; it's about making a positive impact on the world. At The Good Roll, we believe in a future where every roll makes a difference. Our toilet paper is crafted from 100% European recycled paper, ensuring a second life for materials and reducing our environmental footprint. We say no to chlorine, colorants, and fragrances, prioritizing your well-being and the health of our planet. What sets us apart is not just the quality of our product but our unwavering dedication to social responsibility. We donate a remarkable 50% of our net profit towards building toilets in Africa, contributing to improved sanitation and hygiene for communities in need. With every purchase, you become a part of this impactful journey, turning a daily essential into a force for good. Choose The Good Roll and join us in the pursuit of a sustainable, tree-friendly future. Together, we can roll towards a cleaner, greener planet.

Overall B Impact Score

Based on the B Impact assessment, The Good Roll earned an overall score of 111.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
111
111 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.9
Ethics & Transparency3.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 17.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.4
Health, Wellness, & Safety5.2
Career Development3.5
Engagement & Satisfaction4.8

Community 37.0

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion0.6
Economic Impact3.0
Civic Engagement & Giving5.2
Supply Chain Management2.0
+ Designed to Give23.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 39.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.2
Air & Climate5.4
Water1.8
Land & Life9.8
+ Resource Conservation15

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.3


Previous Overall B Impact Scores

2022 Overall B Impact Score111

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