Unreasonable Group

Certified B Corporation
Headquarters

Colorado, United States

Certified Since

September 2015

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom,

United States

Unreasonable exists to re-purpose capitalism. We are an international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with institutions to discover profit in solving global problems. The 277 ventures in the Unreasonable Fellowship operate across more than 180 countries, have collectively generated $5.4 bn in revenue, raised $6.5 bn in financing, and are positively impacting the lives of more than 720 m people.

Overall B Impact Score

Based on the B Impact assessment, Unreasonable Group earned an overall score of 97.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
97.6
97.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.1

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.6
Ethics & Transparency5.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 35.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security14.3
Health, Wellness, & Safety4.5
Career Development7.1
Engagement & Satisfaction8.0

Community 16.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.7
Economic Impact2.6
Civic Engagement & Giving1.7
Supply Chain Management1.2

Environment 0.0

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.0
Air & Climate0.0
Water0.0
Land & Life0.0

Customers 26.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.3
+ Impact Improvement21.2
+ Serving in Need Populations1.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score97.6
2017 Overall B Impact Score115.7
2015 Overall B Impact Score100.5

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