VPL

Certified B Corporation
Headquarters

California, United States

Certified Since

December 2016

Industry

Apparel

Sector

Wholesale/Retail

Operates In

United States

VPL is a leading fashion activewear company, described by Forbes as the next Lululemon. VPL started with a rebelious concept: a line of fashion underwear to be worn as outerwear (VPL is an acronym for "visible panty line"). Over the years VPL added performance functionality as activewear in order to make the concept real. Today VPL's innovative products frequently adorn the covers of magazines, celebrities on stage, movie and TV, and sold in 25 countries to stores such as Barneys, Shopbop, Saks, Net a Porter, Bloomingdales, Nordstrom, and Harvey Nichols. But VPL is more than just an activewear or a fashion label. Designed by women for women, VPL is a B Corporation certified smart fitness clothing company with mission to empower women to stay fit, healthy and educated through its long lasting, innovative products and its business activities.

Overall B Impact Score

Based on the B Impact assessment, VPL earned an overall score of 93.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
93.6
93.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.3

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.4
Ethics & Transparency1.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 19.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.9
Health, Wellness, & Safety2.8
Career Development3.5
Engagement & Satisfaction3.5

Community 27.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact7.1
Civic Engagement & Giving5.5
Supply Chain Management4.0

Environment 29.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.0
Air & Climate5.4
Water0.8
Land & Life8.2
+ Resource Conservation4.7
+ Toxin Reduction / Remediation2.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.2

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.2


Previous Overall B Impact Scores

2023 Overall B Impact Score93.6
2016 Overall B Impact Score103.5

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