Wild Adventures Melbourne

Certified B Corporation
Headquarters

Victoria, Australia

Certified Since

December 2022

Industry

Other recreation

Sector

Service with Significant Environmental Footprint

Operates In

Australia

Wild Adventures Melbourne (WAM) connects small groups with incredible nature and wildlife on spectacular eco adventure tours of the breathtaking Mornington Peninsula located just one hour from Melbourne in Victoria. WAM takes small groups on a journey of discovery to uncover the highlights and hidden gems of the Peninsula on human-powered, minimal footprint outdoor adventures including Stand Up Paddleboarding, Bushwalking, Cycling and Snorkelling combined with indulgence and relaxation at sustainable epicurean venues and hot springs. WAM specialises in fully guided and self-guided adventure day tours, SUP lessons, private group tours and adventure picnics. WAM is an owner-operator business founded by avid traveller and adventure seeker, Nic Cooper who after two decades working in tourism set out to develop a tour company that connected people with nature in a healthy, fun and respectful way on multi-activity day tours, whilst tackling the negative impacts of tourism and acting as a progressive regenerative small business that has a positive impact on their customers, the local environment and community. The experiences WAM offers are created to enhance mental, physical and emotional wellbeing with an ideal balance of active adventure, fresh local produce and nature. Guests can pa

Overall B Impact Score

Based on the B Impact assessment, Wild Adventures Melbourne earned an overall score of 97.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
97
97 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.5
Ethics & Transparency5.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 69.2

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.2
Economic Impact12.6
Civic Engagement & Giving5.0
Supply Chain Management3.6
+ Designed to Give38.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 4.9

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Air & Climate0.2
Water0.5
Land & Life0.7

Customers 3.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.1


Previous Overall B Impact Scores

2022 Overall B Impact Score97

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.