zuczug

Certified B Corporation
Headquarters

Shanghai, China

Certified Since

September 2022

Industry

Other retail sale

Sector

Wholesale/Retail

Operates In

China

ZUCZUG was founded in 2002 in Shanghai with its Chinese name “Su Ran”, literally “plainness”. As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, 3ge3 for artful goods, the designer’s brand WHM, extra one for bags and accessories, the ZUCZUG retailing brand, and select shop in the PARK 。 Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare,etc. ZUCZUG upholds the value of “plainness”, and takes “life and imagination” as its basic concept. Ordinary people in real life have always been the image of its brand’s collections.

Overall B Impact Score

Based on the B Impact assessment, zuczug earned an overall score of 80.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.8
80.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 7.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.1
Ethics & Transparency3.9
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 26.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.9
Health, Wellness, & Safety6.5
Career Development3.5
Engagement & Satisfaction5.5

Community 23.1

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.9
Economic Impact7.4
Civic Engagement & Giving2.0
Supply Chain Management8.6

Environment 20.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.6
Air & Climate4.6
Water1.7
Land & Life7.5
+ Toxin Reduction / Remediation3.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4


Previous Overall B Impact Scores

2022 Overall B Impact Score80.8

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