Justice, Equity, Diversity & Inclusion (JEDI)

JEDI is the framework for how we build teams, cultivate leaders, and make business a force for good.

As an organization, B Lab stands against all forms of oppression, including racism, transphobia, classism, sexism, and xenophobia.

B Lab recognizes that we cannot credibly build an inclusive economic system without addressing the fundamental injustice, inequity, and violence that disproportionately impact people of color and women. It is not enough to be quietly non-racist and non-sexist. We have a responsibility to build a community of vocal, visible, anti-racist, and feminist business leaders. Justice, Equity, Diversity, and Inclusion (JEDI) is central to all of B Lab’s operations.

Justice dismantles barriers to resources and opportunities in society so that all individuals and communities can live a full and dignified life. At B Lab, we strive to embed justice into our work to catalyze equitable outcomes for all.

Equity is critical to attracting and attaining the best results in business. At B Lab, we are committed to holding ourselves accountable for policies, processes, and programs that appreciate differences and create a fair, safe, and just working environment for staff.

Diversity in age, race, ethnicity, gender identity, sexual orientation, physical or mental ability, neurocognition, and lived experience is proven to make organizations more effective. At B Lab, we celebrate varied points of view and approaches to our work. 

Inclusion accelerates culture shifts by ensuring all voices are included in the conversation. At B Lab, we strive to build a culture where everyone feels their perspectives are valued. 

Justice, Equity, Diversity, and Inclusion are not just words. They are the framework for how we build teams, cultivate leaders, and make business a force for good.

B Lab Global JEDI Baseline Pillars of Focus (2021)

Finalized in 2021, our JEDI Baseline Pillars of Focus identify racial equity and justice, distributing leadership and shifting power, and accountability as core principles which will equip B Lab to deliver on our commitments to Justice, Equity, Diversity, and Inclusion.

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JEDI Strategic Plan (2022 - 2025)

Released in 2022, our JEDI Strategic Plan offers tangible ways to fully embed Justice, Equity, Diversity, and Inclusion into the ethos of B Lab Global. Using JEDI Pillars as key guideposts, the plan offers recommendations and the accountability measures to implement them across the organization over a three-year period. Read the plan here and find our January 2024 update here.

Global JEDI Action

In 2020, a Global Advisory Group was created to facilitate the exchange of JEDI-related information and programs across our worldwide B Lab and Sistema B organizations. A review of the B Impact Assessment and our Standards is currently underway, with the goal of identifying updates critical to realizing our JEDI and anti-racist commitments. Discrimination, oppression, and injustice of all kinds are both global and hyper-local. In January 2024, we published a blog post about the draft standards we've developed, which will be refined following a second stakeholder consultation in 2024.

Our Anti-Racism Stance

As an organization, B Lab stands against all forms of oppression, including racism, transphobia, classism, sexism, and xenophobia. We commit to focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. As we continue to learn about injustice, we embrace radical reorientation of our consciousness and will listen to the voices of Black, Brown, Indigenous, and marginalized peoples to catalyze equitable outcomes for all.


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