B Corp Month Celebrates 'Gen B': The Collective Impact of Thousands of B Corps
1 March 2025 – B Lab launches its annual B Corp Month campaign celebrating ‘Gen B’ – a movement of nearly 10,000 Certified B Corporations™ that use business as a force for good.
B Corp Month is an annual global campaign designed to increase awareness about B Corps and how they differ from other businesses. Every March, B Lab and Sistema B (the nonprofit network that certifies companies as B Corps) join together with a global community across 102 countries to celebrate our commitment and collective impact. This year’s campaign highlights #GenB—a new generation of thought leaders who are creating a better future today.
This year’s campaign will showcase the rise of ‘Generation B’ as a new wave of businesses and thought leaders driving positive change. Throughout March, B Corps across Africa, Asia, Australia & Aotearoa New Zealand, Europe, Latin America, the UK, and the U.S. & Canada will host in-person events, engage employees, activate in their communities, and create new connections to raise awareness for this leading cohort of companies that prioritize purpose alongside profit. It aims to inspire more businesses to act with transparency and accountability.
“B Corps aren't just companies talking about impact—they're taking measurable action and proving that purpose and profit can work hand in hand,” said Sarah Schwimmer, Co-Lead Executive of B Lab Global. “This B Corp Month marks a milestone year where we're seeing this global movement transform from a pioneering concept to a mainstream business approach that consumers, investors, and employees increasingly expect.”
“Developing a campaign that resonates globally while empowering local B Corp communities to showcase their unique impact was key to the Gen B concept,” said Alex Gaterud, Creative at Zeus Jones, the B Corp agency behind the campaign. “Against the backdrop of retreat from parts of the business world, we saw an opportunity to position B Lab as the home for a new kind of business leadership — inspired by the energy of the emerging generations of today.”
The B Corp movement continues to demonstrate significant impact worldwide:
One in four consumers across surveyed regions now recognize B Corp Certification, with 85% of those aware of the designation reporting it influences their purchasing decisions
There are now 9,500 Certified B Corporations globally, spanning 102 countries and 160 industries and collectively employing over 930,000 workers
More than 300,000 companies now manage their impact using B Lab's assessment tools
Certified B Corporations are for-profit companies committed to using their business as a force for good. To qualify, they must meet high social and environmental impact standards, make a legal commitment to be accountable to all stakeholders (including workers, customers, and the planet) not just shareholders, and demonstrate transparency by sharing information publicly.
Businesses interested in exploring B Corp Certification can start with the free tool, the B Impact Assessment. Consumers can support the movement by seeking out and purchasing Certified B Corps. Explore this year’s B Corp Month campaign, and discover events in your region.
About B Lab: B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, the global network creates standards, policies, tools, and programs for business, and we certify companies — known as B Corps — who are leading the way. To date, 9,500 B Corps across 102 countries and 160 industries employ over 930,000 workers, and more than 300,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager. B Lab has created and led efforts to pass over 50 corporate statutes globally that enable stakeholder governance.
Media Contact: press@bcorporation.net